Drawn from Good Design Branding and Identity
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Drawn from Good Design Branding and Identity

Published by: Francesca McGlone (1)
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Although much of design is visually striking, its presence can also serve to communicate a company’s values. Good design can give further credence to an existing reputation or help forge a new one.

As the first element on display, the design associated with a company or product needs to be strong so that it instills confidence. By choosing to invest in quality design, you are ultimately opting to invest in the longevity of a business.

It’s similar to applying make-up to a tired face; a company instantly looks more vibrant and approachable. It’s all about choosing complementary combinations, so that a brand can wear its face with pride and project a new found positivity. A business that has the confidence to define itself will be noticed, just as clothes make the character of a person visible to everyone.

Tapping into the power of creative talents can propel your company forward into the limelight. Every business or product deserves to be robed in design that reflects the true quality of the contents. Sometimes a jolt on a surface level is exactly what’s needed to make us appreciate what is already inside.

The beauty of design is that it comes in all shapes and sizes, and is easily tailored to absolutely any subject. It is able to instantly transform audiences’ perception with plenty of pulling power. Good design is much more than just looks. A piece of beautiful artistry is impressive but by adding a conceptual element, gleaned from a keen awareness of company attitudes, the impact is doubled; suddenly a valuable uniqueness lights the way. Good design can and often does go much deeper, penetrating our subconscious, as we make note of the services it markets for future reference.

Whether simple and clean or elaborately stunning; design always needs to purposefully match the core attitudes of a business and appeal to the right kind of audience. A multi-layered process is needed to create a well-executed result. Behind the scenes, it takes time, research, development, redrafts and natural flair to produce a finished design that works on every level.

Here, at WonderStuffStudio, we understand how important good design is and how much it enhances perception. Design is ultimately your business’ main representation, so it should be the best it can be. We take time and effort to meticulously create, which results in design you couldn’t do without. Essentially, we develop design solutions that make you wonder how you ever managed without them. We strive to create design that is indispensable.

There is a huge difference between design created with little thought about how it will perform for a company, design for the sake of it and design that considers the company’s character and portrayal within a market, encapsulating their true personality. We aim to produce work solely for a company, something they can treasure as a defining asset.

Through an understanding of your needs, attitudes and goals, we produce design that refines all your qualities. We delve in to your character, highlighting its attributes, which we then translate into visuals, stylistic language and exciting new ideas that make you unforgettable.

We genuinely love what we do and are immersed and enraptured by the power of design. Our never ending love affair with design’s endless possibilities makes us the perfect choice if you want enthusiasm and whole hearted focus. We’re a team designed to design.

Francesca McGlone - About the Author:

http://www.wonderstuffstudio.co.uk/

WonderstuffStudio: Design with Character

 

Source: http://articleswrap.com/article/drawn-from-good-design-branding-and-identity.html
Article Tags: design, branding,
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