Furniture Leasing for Real Estate Sales Professionals
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Furniture Leasing for Real Estate Sales Professionals

Published by: Brooks Sofa (6)
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First impressions are very important there is no denying that fact. From job interviews to home sales, people often make snap judgments. And in real estate, a first impression can make or break a sale in only a few seconds.

A potential buyer decides in the first few moments if the home they are looking at is one to consider. Because of this real estate professionals need to use every tool available to make sure their listings make the best possible impression on every potential buyer. Furniture leasing is one of their most effective tools.

Why Furniture Leasing?

Real estate professionals can use furniture leasing to stage their listings and create a perfect atmosphere for potential buyers. Staging is the art of making a home look warm, inviting, and charming in a way that invites potential buyers to see themselves in the residence. Buyers need to be able to imagine themselves living in a home. They need to visualize their own belongings occupying the space.

You might think this is best accomplished by emptying the home of all furnishings and creating a “blank slate” for the buyer to view, but research has shown this is simply not the case. Without furniture and accessories to frame the environment, it is very difficult to get a sense of the size and space in a home.

Most buyers need to visually compare the space to the items occupying it. Buyers need furniture to provide a sense of scale and to define the purpose of each space. It is often difficult for prospective buyers to mentally furnish a room without these cues.

This is why furniture leasing is such an effective tool for real estate professionals. They can choose a few key pieces to suggest to potential buyers the intended use of room or they can refill the entire home. For example, a desk, chair and lamp are often enough to demonstrate that a room is an office. You may not need an entire suite of furnishings to suggest the idea to the buyer.

Sometimes, a real estate professional will need more than a piece or two. They may need to fully furnish the home to create that effective mental picture. There are cases where the homeowner’s furnishings are simply too taste-specific to be appealing to a broad range of buyers. Their furniture, accessories and art may be perfect for them, but may not appeal to the general public. This can be distracting to a potential buyer, causing a potential lost home sale. For comprehensive home marketing and a unique design perspective, it is often desirable to enlist the assistance of a home stager. These individuals can be invaluable to home sellers as they work to create that unique environment that positions a home in its best light.

In other cases, the homeowner may have already moved out of the home and taken the belongings and furnishings, leaving an empty house to market. While unique décor may occasionally work against the potential buyer, a completely empty home is definitely the worst case scenario. Neither situation is ideal for selling a home.

Furniture leasing can solve both these issues by providing the real estate professional with tasteful, neutral furnishings that will define the space and make that excellent first impression. Buying furniture, lighting and accessories is certainly not in the budget for most professionals or home sellers. Leasing furniture is a cost-effective way to create the atmosphere that sells a home.

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