Info comm 2011: The brightness of articles for New Commercial Shows?
info comm, which took place this past week in Orlando, Florida, is by far one of the largest B2B events of the world in the video industry, with more than 30,000 resellers, integrators and commercial end-users of their work in commercial, educational, or public projects. info comm has a comprehensive understanding of the CES, and new products introduced to the events tend to focus on niche markets within the larger B2B AV industry. Overall, if is all about real companies and real projects.
The commercial AV market has historically been dominated by technical advice for very large venues. Direct-view LED boards have also had a long presence in the outdoor arena. However, the TFT LCD is now becoming a key technology for large field, from the internal digital signals, including applications such as quick service restaurants, flight information displays, digital advertising, and way-finding. One question that always arises is: how are commercial-grade TFT LCD different than used in televisions? To address this, the brand and panel manufacturers with B2B focus attempted to specify how panels and lid are different from the TV screen.
A key element is reliability: the installer community must be convinced that the TFT LCD technology can operate 24 / 7 commercial settings. Panel members have updated their road maps to show the digital information displays (DID), Public Displays (PD), or Public Information Display (PID) vs. TV panels to brand and OEMs can see the difference. On the set level, the other terms come to be defined not show features such as cabled remote control (with RS232), a thin, uniform bezels or other industrial design features. Many brands now use the initials LF or LFD for large-Format Display.
With companies like Samsung make both cards and complete sets (some of which use professional grade panels, and some can not), it is not uncommon to hear about the new “LED LCD LFD with DID panel.“ This is a mouthful even for an industry full of acronyms, but these differentiators are necessary to communicate the performance differences. Advertisement have been using narrow bezels, and are now emphasizing “great“ or “ultra“ narrow bezels, as a way to stop the TFT LCD video wall at the market, where very little space between the display is required. Rear-projection video wall vendors use the term “mullion“ in the gap between the parts display, and TFT LCD manufacturers tend to use “bezel.“ But now TVs have narrow bezels in turn makes it difficult to distinguish between commercial grade display.
In response, the second text is more interest in their product range covering panel with an emphasis on commercial space: the brightness. Accessories for backlight (CCFL improve efficiency, LED edge-lit, back-lit LED) is to allow 700 to 1,500 nit brightness to reach 55-60 “TFT LCD which makes the separation of the consumer grade products. High brightness is not just a marketing analysis, it makes the TFT LCD to be effective in an out-of-home environment, where the installers are not in control of ambient light (think of shopping malls or airports that can be flooded with sunlight). While the consumer is always open to information war, trade offs between the thick set, cost, and limit the adoption of high display brightness, so it is likely to be the province of commercial-grade display.