Usefull tips on mobile application marketing strategies
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Usefull tips on mobile application marketing strategies

Published by: Ricky Fill (3)
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A survey conducted says that 23 percent consumers have smart phones in 2010 in comparison to only 16 percent in 2009. This fact proves that online business has risen above more than the expected in recent time and this new development has provided the mobile app development market with a new outlook which makes the mobile more than just a communication figure. It is very vital for businesses to make their websites mobile affable because people increasingly choosing mobile optimized websites as they desire to look through facts and figures straight forwardly into their mobile handset.

International Data Corporation predicts that the number of mobile application downloads worldwide will grow from 10.9 billion in 2010 to 76.9 billion in 2014. The survey conducted also anticipates that mobile app revenues will surpass $35 billion in 2014. With the growing competition among the smart phones in the market, a mobile application company has a vital role to play in harmonizing the strategy behind mobile marketing approach. The main benefit of mobile application is that an advanced application gives superior user experience than a mobile website. Let us have a look at some of the strategies related to mobile application marketing:


Make your apps available on the Blogs is an excellent approach employed by a mobile application company. If you have been able to get your apps popular among the bloggers, then you will indisputably get your apps blogged. Once you gain the interest of the top evaluate bloggers, you will surely strike the bonanza. People generally gaze into the blogs to find views and reviews about various apps to know how valuable they are and if you get attention from the top bloggers, you will get your mobile app marketing done.

Market your apps on social media sites:

Targeting social media sites is a good idea. Not only these sites are free but also provide you with a straight link to the general masses. Always remember that there are better possibilities of accomplishment if more people are aware about your app. It is one of the helpful strategies in marketing your Mobile App to make people talk about it. Firmly decide about what you have to say and try to use humor in your app promotion.

Offering trial version:

This strategy is very effective and usually employed by the Mobile Application Development company. The mobile application developers frequently choose this tactic to create a hub among subscribers. Always put a specific time limit in this sort of offers and must charge for its extended use. It helps out in boosting up your trade as if a user likes your trial version of your app, then more possibly the full paid version of the app will be brought by him/her.


Launching your app in a big or massive way is a very good marketing strategy. Spread the rumors and send the newsletters about your Mobile App among the general masses. Try to remain in the limelight by holding online events about your launch. If your merchandise has ability and appealing in it, then just make it to reach among the subscribers and after that your app will market itself.

Remember, once your mission of marketing is accomplished successfully, then focus on providing quality products and services to your customers otherwise all of your exertion will plunge. The mobile app development market is on the edge of an obstreperous change and your main motto must be to provide your customers with well designed and functional apps which should be comfortable in use.

Ricky Fill - About the Author:

Ricky Fill writes for Sonitek Company which has a team of dedicated employers who focuses on providing solutions to his clients. Author says that this company is driven by the vision to provide cost effective Mobile Application Development Services, SEO Services & website development Services to a wide range of organizations across the globe.

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