Louis Vuitton History - From 1937-2004
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Louis Vuitton History - From 1937-2004

Published by: Barbara Holloway (7)
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In the year of 1946, in order to resist the economic recession of post-war, LV Company began to invest in other fields besides the field of suitcase design. After five years, Louis Vuitton provided the President of France with all the travel items he needed when he took on his journey to the United States. While in 1959, the reform of canvas industrial technology provided a more extensive supply of raw materials for suitcase production.

LV Company launched a series of “letter combination“style of bags again. From 1959 to 1965, there were 25 kinds of bags and totally 175 series bags came on the sense. In the year of 1968, Louis Vuitton settled its selling center in Tokyo, Japan.

One year later, Juston passed away. In 1977, LV opened its branch company in Saudi Arabia. In 1978, Louis Company established its branch companies in Tokyo and Osaka. One day in the year of 1983, Louis Vuitton cooperated with the America Cup Rowing Race Competition, and created the “LV Cup Rowing race“. During the process of LV Cup, the player, who competed in a knockout, should compete with the winner of the America Cup of the previous year.

In the same year, LV opened its first store in Taipei, Taiwan. In 1984, the Louis Vuitton store opened in Seoul, and a series of “Epi leather“came out on the market in the following year. In 1987, LV and Hennessy companies merged to form the famous “Moet Hennessy - Louis Vuitton Group “LVMH Group“ From then on, LV became the famous luxury fashion brand of bags and wines.

In 1993, LVMH launched “Yaiga“series of bags, the main design of this bag was black leather, and it aimed at male consumers. The year of 1996 is 100 anniversary of the birth of canvas series bags. LVMH began to publicize their designers vigorously.

Two years later, the American famous designer Marc Jacob joined LV Company, he presided over the design of “letter combination varnish series“bags. At the same year, LVMH also published its Travel Guidebook around the world area. In the year of 2001, LV launched its “Graffiti“series bags, the famous“charm bracelet“also came out on the market.

In the year of 2004, LV Company celebrated its 150 anniversary in Paris, New York, Tokyo and Hong Kong. The above is the whole development of Louis Vuitton. As we can see, the development is not so smooth. Today, LV has a very good reputation in the international market, and it deserves the popularity it has in the current time.

Barbara Holloway - About the Author:

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